:root {
    --red: #c8102e;
    --red-dark: #9e0c24;
    --ink: #141414;
    --muted: #4e4e4e;
    --line: #e6e6e6;
    --paper: #ffffff;
    --mist: #f5f5f5;
    --soft: #fafafa;
    --charcoal: #141414;
    --footer: #0b0b0b;
    --header: 78px;
    --font: Inter, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}

*,
*::before,
*::after {
    box-sizing: border-box;
}

[hidden] {
    display: none !important;
}

html {
    -webkit-text-size-adjust: 100%;
}

body {
    margin: 0;
    color: var(--ink);
    background: var(--paper);
    font-family: var(--font);
    font-size: 16px;
    line-height: 1.5;
}

img {
    max-width: 100%;
    border: 0;
}

button,
input,
select,
textarea {
    font: inherit;
    color: inherit;
}

a {
    color: var(--red);
}

h1,
h2,
h3,
p {
    overflow-wrap: break-word;
}

.skip-link {
    position: absolute;
    left: 12px;
    top: -48px;
    z-index: 100;
    background: #fff;
    color: #111;
    padding: 8px 12px;
    border-radius: 6px;
}

.skip-link:focus {
    top: 8px;
}

.sr-only {
    position: absolute;
    width: 1px;
    height: 1px;
    padding: 0;
    margin: -1px;
    overflow: hidden;
    clip: rect(0, 0, 0, 0);
    border: 0;
}

.wrap {
    width: 1160px;
    max-width: calc(100% - 40px);
    margin: 0 auto;
}

.site-header {
    background: var(--red);
    color: #fff;
    position: sticky;
    top: 0;
    z-index: 40;
}

.header-shell {
    position: relative;
}

.nav-toggle-input {
    position: absolute;
    width: 1px;
    height: 1px;
    opacity: 0;
    pointer-events: none;
}

.header-inner {
    min-height: var(--header);
    display: flex;
    align-items: center;
    gap: 22px;
}

.brand {
    display: flex;
    align-items: center;
    gap: 10px;
    color: #fff;
    text-decoration: none;
    flex: 0 0 auto;
}

.brand-mark {
    width: 40px;
    height: 40px;
    display: block;
}

.brand-type {
    display: flex;
    flex-direction: column;
    line-height: 1;
}

.brand-name {
    font-weight: 800;
    letter-spacing: 0.14em;
    font-size: 20px;
}

.brand-sub {
    margin-top: 4px;
    font-size: 9px;
    font-weight: 700;
    letter-spacing: 0.34em;
}

.primary-nav {
    display: flex;
    align-items: center;
    gap: 26px;
    margin-left: auto;
}

.primary-nav a,
.footer-nav a {
    color: #fff;
    text-decoration: none;
    font-weight: 600;
    font-size: 15px;
}

.primary-nav a {
    padding: 8px 0 6px;
    border-bottom: 2px solid transparent;
}

.primary-nav a.is-active,
.primary-nav a:hover {
    border-bottom-color: #fff;
}

.header-tools {
    display: flex;
    align-items: center;
    gap: 8px;
}

.nav-toggle {
    display: none;
    width: 44px;
    height: 44px;
    border-radius: 8px;
    align-items: center;
    justify-content: center;
    flex-direction: column;
    gap: 5px;
    cursor: pointer;
}

.nav-toggle span {
    display: block;
    width: 20px;
    height: 2px;
    background: #fff;
}

.nav-toggle-input:focus ~ .header-inner .nav-toggle {
    outline: 2px solid #fff;
    outline-offset: 2px;
}

.icon-btn {
    width: 44px;
    height: 44px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    color: #fff;
    text-decoration: none;
    border-radius: 8px;
}

.icon-btn:hover,
.icon-btn:focus {
    background: rgba(255, 255, 255, 0.12);
}

.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    min-height: 44px;
    padding: 0 16px;
    border-radius: 8px;
    border: 0;
    text-decoration: none;
    font-weight: 700;
    font-size: 15px;
    line-height: 1;
    cursor: pointer;
}

.btn-light {
    background: #fff;
    color: var(--red);
}

.btn-light:hover,
.btn-light:focus {
    background: #fff4f6;
}

.btn-solid {
    background: var(--red);
    color: #fff;
}

.btn-solid:hover,
.btn-solid:focus {
    background: var(--red-dark);
}

.btn-icon {
    display: block;
    flex: 0 0 auto;
}

.label-short {
    display: none;
}

.hero {
    padding: 42px 0 28px;
}

.hero-grid,
.page-hero-grid,
.section-head,
.cta-grid,
.split,
.story-grid,
.contact-grid {
    display: grid;
    gap: 36px;
    align-items: center;
}

.hero-grid,
.page-hero-grid,
.cta-grid {
    grid-template-columns: minmax(280px, 0.92fr) minmax(280px, 1.08fr);
}

.section-head {
    grid-template-columns: 1.15fr 0.85fr;
    align-items: end;
    margin-bottom: 28px;
}

.story-grid,
.contact-grid,
.split {
    grid-template-columns: 0.9fr 1.1fr;
    align-items: start;
}

.eyebrow {
    margin: 0 0 12px;
    color: var(--red);
    font-size: 13px;
    font-weight: 700;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.hero-title,
.page-title,
.section-title,
.cta-copy h2,
.end-cta h2 {
    margin: 0;
    font-weight: 800;
    letter-spacing: -0.035em;
    line-height: 0.98;
}

.hero-title {
    display: flex;
    flex-direction: column;
    font-size: 68px;
    margin-bottom: 18px;
}

.page-title,
.cta-copy h2 {
    font-size: 48px;
}

.section-title,
.end-cta h2 {
    font-size: 40px;
}

.accent {
    color: var(--red);
}

.lede,
.section-intro,
.prose,
.product-copy p,
.step p,
.value-card p,
.audience-card p {
    color: var(--muted);
}

.lede {
    margin: 0 0 22px;
    max-width: 460px;
    font-size: 17px;
}

.prose {
    white-space: pre-line;
    margin: 0;
}

.hero-media img,
.page-hero-media img,
.story-media img {
    display: block;
    width: 100%;
    height: auto;
    border-radius: 18px;
    background: var(--soft);
}

.cta-media img {
    display: block;
    width: 100%;
    height: 100%;
    min-height: 320px;
    object-fit: cover;
}

.section {
    padding: 68px 0;
}

.section-intro {
    margin: 0;
    font-size: 17px;
}

.card-grid,
.value-grid,
.audience-grid {
    display: grid;
    gap: 22px;
}

.card-grid {
    grid-template-columns: repeat(3, 1fr);
}

.value-grid,
.audience-grid {
    grid-template-columns: repeat(3, 1fr);
}

.audience-grid {
    grid-template-columns: repeat(4, 1fr);
}

.product-card {
    display: flex;
    flex-direction: column;
    min-height: 100%;
    background: #fff;
    color: inherit;
    text-decoration: none;
    border: 1px solid var(--line);
    border-radius: 16px;
    box-shadow: 0 10px 28px rgba(0, 0, 0, 0.04);
    overflow: hidden;
}

.product-card:hover,
.product-card:focus {
    border-color: #f0c2c9;
    transform: translateY(-2px);
}

.product-media {
    height: 230px;
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 16px;
    background: var(--soft);
}

.product-media img {
    max-width: 100%;
    max-height: 200px;
    width: auto;
    height: auto;
    object-fit: contain;
}

.product-body {
    display: flex;
    align-items: center;
    gap: 14px;
    padding: 16px 16px 18px;
}

.product-copy h2,
.product-copy h3,
.step h3,
.value-card h3,
.audience-card h3 {
    margin: 0 0 6px;
    font-size: 20px;
    letter-spacing: -0.02em;
}

.product-copy p,
.step p,
.value-card p,
.audience-card p {
    margin: 0;
    font-size: 14.5px;
}

.detail {
    margin-top: 8px !important;
}

.go {
    width: 36px;
    height: 36px;
    flex: 0 0 auto;
    border-radius: 50%;
    background: var(--red);
    color: #fff;
    display: inline-flex;
    align-items: center;
    justify-content: center;
}

.process {
    background: var(--mist);
}

.steps {
    list-style: none;
    display: flex;
    gap: 28px;
    margin: 28px 0 0;
    padding: 0;
}

.steps li {
    flex: 1;
    position: relative;
}

.steps li:not(:last-child)::after {
    content: "";
    position: absolute;
    right: -18px;
    top: 18px;
    width: 10px;
    height: 10px;
    border-top: 2px solid #b9b9b9;
    border-right: 2px solid #b9b9b9;
    transform: rotate(45deg);
}

.step-num {
    width: 48px;
    height: 48px;
    margin-bottom: 14px;
    border-radius: 50%;
    background: var(--red);
    color: #fff;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-weight: 800;
}

.cta-band {
    background: var(--charcoal);
    color: #fff;
}

.cta-grid {
    min-height: 380px;
    gap: 20px;
}

.cta-copy h2,
.cta-copy p {
    color: #fff;
}

.cta-copy p {
    max-width: 460px;
    color: #dedede;
}

.cta-media img {
    height: 100%;
    min-height: 320px;
    object-fit: cover;
}

.end-cta {
    background: var(--red);
    color: #fff;
    padding: 56px 0;
}

.end-cta .wrap {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
}

.end-cta h2,
.end-cta p {
    color: #fff;
}

.end-cta p {
    margin: 8px 0 0;
    max-width: 560px;
}

.end-cta .btn-solid {
    background: #fff;
    color: var(--red);
    flex: 0 0 auto;
}

.site-footer {
    background: var(--footer);
    color: #fff;
}

.footer-inner {
    min-height: 84px;
    display: flex;
    align-items: center;
    gap: 22px;
}

.footer-nav {
    display: flex;
    flex-wrap: wrap;
    gap: 18px 22px;
    margin-left: auto;
}

.footer-legal {
    padding-bottom: 16px;
}

.footer-legal p {
    margin: 0;
    color: #bdbdbd;
    font-size: 13px;
}

.page-hero {
    padding: 48px 0 10px;
}

.filters {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin: 8px 0 22px;
}

.filters button {
    min-height: 40px;
    padding: 0 14px;
    border-radius: 999px;
    border: 1px solid var(--line);
    background: #fff;
    cursor: pointer;
    font-weight: 650;
    font-weight: 600;
}

.filters button.is-on,
.filters button[aria-pressed="true"] {
    background: var(--red);
    border-color: var(--red);
    color: #fff;
}

.check-list {
    list-style: none;
    margin: 16px 0 0;
    padding: 0;
}

.check-list li {
    position: relative;
    margin: 10px 0;
    padding-left: 22px;
}

.check-list li::before {
    content: "";
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--red);
    position: absolute;
    left: 0;
    top: 0.55em;
}

.form-card,
.value-card,
.audience-card,
.panel {
    background: #fff;
    border: 1px solid var(--line);
    border-radius: 16px;
    box-shadow: 0 10px 28px rgba(0, 0, 0, 0.04);
}

.form-card,
.panel {
    padding: 22px;
}

.value-card,
.audience-card {
    padding: 18px;
}

.form-card h2,
.panel h2 {
    margin: 0 0 8px;
    font-size: 28px;
    letter-spacing: -0.03em;
}

.form-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    margin-top: 16px;
}

.wide {
    grid-column: 1 / -1;
}

.form-card label,
.edit-field label {
    display: block;
    margin-bottom: 6px;
    font-size: 14px;
    font-weight: 700;
}

.req {
    color: var(--red);
}

.form-card input,
.form-card select,
.form-card textarea,
.edit-field input[type="text"],
.edit-field textarea,
.search-panel input[type="search"] {
    width: 100%;
    max-width: none;
    border: 1px solid #d5d5d5;
    border-radius: 8px;
    background: #fff;
    padding: 11px 12px;
}

.form-card textarea,
.edit-field textarea {
    min-height: 130px;
    resize: vertical;
}

.form-card input:focus,
.form-card select:focus,
.form-card textarea:focus,
.edit-field input:focus,
.edit-field textarea:focus,
.search-panel input:focus {
    outline: 2px solid var(--red);
    border-color: var(--red);
}

.form-actions {
    margin-top: 8px;
}

.form-error,
.form-success {
    padding: 12px 14px;
    border-radius: 8px;
    margin: 0 0 14px;
}

.form-error {
    background: #fff1f2;
    border: 1px solid #f3c0c6;
    color: #8d1020;
}

.form-success {
    background: #f1fbf4;
    border: 1px solid #b7e4c4;
    color: #146c36;
}

.form-error ul {
    margin: 0;
    padding-left: 18px;
}

.hp {
    position: absolute;
    left: -10000px;
    top: auto;
    width: 1px;
    height: 1px;
    overflow: hidden;
}

.faq details {
    border-bottom: 1px solid var(--line);
    padding: 14px 0;
}

.faq summary {
    cursor: pointer;
    font-weight: 700;
    font-size: 18px;
}

.faq details p {
    margin: 10px 0 0;
}

.story-media img {
    height: 100%;
    min-height: 320px;
}

.contact-list {
    list-style: none;
    margin: 18px 0 0;
    padding: 0;
}

.contact-list li {
    margin: 8px 0;
}

.contact-list a {
    color: var(--ink);
    font-weight: 700;
}

.search-dialog[hidden],
.admin-drawer[hidden] {
    display: none !important;
}

.search-dialog {
    position: fixed;
    inset: 0;
    z-index: 70;
    background: rgba(0, 0, 0, 0.45);
    display: flex;
    align-items: flex-start;
    justify-content: center;
    padding: 10vh 16px 16px;
}

.search-panel {
    width: 640px;
    max-width: 100%;
    background: #fff;
    border-radius: 16px;
    padding: 18px;
    box-shadow: 0 20px 50px rgba(0, 0, 0, 0.2);
}

.search-head,
.admin-drawer-head {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 12px;
    margin-bottom: 12px;
}

.search-head h2,
.admin-drawer-head h2 {
    margin: 0;
    font-size: 22px;
}

.text-btn {
    background: none;
    border: 0;
    color: var(--red);
    font-weight: 700;
    cursor: pointer;
    min-height: 44px;
}

.search-results {
    list-style: none;
    margin: 12px 0 0;
    padding: 0;
    max-height: 50vh;
    overflow: auto;
}

.search-results a {
    display: block;
    padding: 10px 4px;
    border-bottom: 1px solid var(--line);
    color: inherit;
    text-decoration: none;
}

.search-results a:hover,
.search-results a:focus {
    background: var(--soft);
}

.search-results strong {
    display: block;
}

.search-results span {
    color: var(--muted);
    font-size: 14px;
}

.editor h1 {
    margin: 0 0 8px;
    font-size: 40px;
    letter-spacing: -0.03em;
}

.editor-help {
    max-width: 680px;
    color: var(--muted);
}

.edit-actions {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin: 16px 0;
}

.edit-group {
    margin: 22px 0;
    padding: 8px 0 0;
    border-top: 1px solid var(--line);
}

.edit-group legend {
    padding: 0 8px 0 0;
    font-weight: 800;
    font-size: 18px;
}

.edit-field {
    margin: 12px 0;
}

.edit-thumb {
    display: block;
    width: 180px;
    height: 120px;
    object-fit: contain;
    background: var(--soft);
    border-radius: 8px;
    margin-bottom: 8px;
}

.inquiry {
    padding: 14px 0;
    border-bottom: 1px solid var(--line);
}

.inquiry h3 {
    margin: 0 0 4px;
}

.inquiry p {
    margin: 4px 0;
    white-space: pre-line;
    word-wrap: break-word;
}

.muted {
    color: var(--muted);
    font-size: 14px;
}

.form-control {
    width: 100%;
    max-width: 360px;
    padding: 10px 12px;
    border: 1px solid #d5d5d5;
    border-radius: 8px;
}

.text-danger {
    color: var(--red-dark);
}

body.has-admin {
    padding-bottom: 72px;
}

.admin-bar {
    position: fixed;
    left: 0;
    right: 0;
    bottom: 0;
    z-index: 60;
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 8px;
    min-height: 64px;
    padding: 8px 16px;
    background: #1b1b1b;
    color: #fff;
}

.admin-note {
    margin: 0 8px 0 0;
    font-size: 14px;
}

.admin-bar button,
.admin-link {
    min-height: 36px;
    border-radius: 8px;
    border: 1px solid #4a4a4a;
    background: #2a2a2a;
    color: #fff;
    padding: 0 10px;
    text-decoration: none;
    font-weight: 700;
    font-size: 14px;
    cursor: pointer;
}

.admin-bar button:disabled {
    opacity: 0.45;
    cursor: default;
}

.admin-bar button.is-on,
#admin-save:not(:disabled) {
    background: var(--red);
    border-color: var(--red);
}

#admin-status {
    font-size: 14px;
}

.admin-drawer {
    position: fixed;
    top: 0;
    right: 0;
    z-index: 65;
    width: min(420px, 100%);
    height: 100%;
    background: #fff;
    box-shadow: -12px 0 40px rgba(0, 0, 0, 0.18);
    display: flex;
    flex-direction: column;
}

.admin-drawer-head,
.admin-drawer-body {
    padding: 16px;
}

.admin-drawer-body {
    overflow: auto;
    padding-bottom: 90px;
}

.admin-group {
    margin: 0 0 18px;
}

.admin-group h3 {
    margin: 0 0 8px;
    font-size: 15px;
    letter-spacing: 0.04em;
    text-transform: uppercase;
}

.admin-field {
    margin: 0 0 10px;
}

.admin-field span {
    display: block;
    font-size: 13px;
    font-weight: 700;
    margin-bottom: 4px;
}

.admin-field input,
.admin-field textarea {
    width: 100%;
    border: 1px solid #d5d5d5;
    border-radius: 8px;
    padding: 8px 10px;
}

.admin-field textarea {
    min-height: 90px;
}

.admin-preview {
    width: 100%;
    height: 120px;
    object-fit: contain;
    background: var(--soft);
    border-radius: 8px;
    margin-bottom: 6px;
}

.inquiry-row {
    padding: 10px 0;
    border-bottom: 1px solid var(--line);
}

.inquiry-row button {
    margin-top: 6px;
}

body.is-editing [data-cms] {
    outline: 1px dashed rgba(200, 16, 46, 0.7);
    outline-offset: 3px;
}

body.is-editing [data-cms-kind="image"] {
    outline-offset: 0;
    cursor: pointer;
}

[id] {
    scroll-margin-top: 92px;
}

:focus-visible {
    outline: 2px solid var(--ink);
    outline-offset: 3px;
}

.site-header :focus-visible,
.site-footer :focus-visible,
.cta-band :focus-visible,
.end-cta :focus-visible {
    outline-color: #fff;
}

@media (max-width: 980px) {
    .nav-toggle {
        display: inline-flex;
    }

    .header-inner {
        flex-wrap: wrap;
        padding: 8px 0;
    }

    .brand {
        margin-right: auto;
    }

    .primary-nav {
        display: none;
        flex: 1 0 100%;
        flex-direction: column;
        align-items: flex-start;
        gap: 0;
        margin: 0 -20px;
        padding: 6px 20px 14px;
        background: var(--red-dark);
    }

    .primary-nav a {
        width: 100%;
        padding: 12px 0;
    }

    .nav-toggle-input:checked ~ .header-inner .primary-nav {
        display: flex;
    }

    .hero-grid,
    .page-hero-grid,
    .section-head,
    .cta-grid,
    .split,
    .story-grid,
    .contact-grid,
    .card-grid,
    .value-grid,
    .audience-grid {
        grid-template-columns: 1fr;
    }

    .card-grid {
        grid-template-columns: 1fr 1fr;
    }

    .hero-title {
        font-size: 48px;
    }

    .page-title,
    .cta-copy h2,
    .section-title,
    .end-cta h2 {
        font-size: 34px;
    }

.hero-media img,
.page-hero-media img {
        height: auto;
    }

    .steps {
        flex-direction: column;
    }

    .steps li:not(:last-child)::after {
        display: none;
    }

    .end-cta .wrap,
    .footer-inner {
        flex-direction: column;
        align-items: flex-start;
        padding-top: 18px;
        padding-bottom: 18px;
    }

    .footer-nav {
        margin-left: 0;
    }
}

@media (max-width: 760px) {
    .header-inner {
        gap: 8px;
    }

    .brand-mark {
        width: 32px;
        height: 32px;
    }

    .brand-name {
        font-size: 16px;
    }

    .header-tools .label-long {
        display: none;
    }

    .header-tools .label-short {
        display: inline;
    }

    .header-tools .btn-light {
        padding: 0 12px;
    }
}

@media (max-width: 680px) {
    .wrap {
        max-width: calc(100% - 28px);
    }

    .card-grid,
    .value-grid,
    .audience-grid,
    .form-grid {
        grid-template-columns: 1fr;
    }

    .hero-title {
        font-size: 40px;
    }

    .header-tools .btn-light {
        padding: 0 10px;
    }

    .product-media {
        height: 200px;
    }
}

@media (prefers-reduced-motion: reduce) {
    * {
        scroll-behavior: auto !important;
        transition: none !important;
    }
}

@media print {
    .site-header,
    .site-footer,
    .admin-bar,
    .admin-drawer,
    .search-dialog,
    .btn,
    .filters {
        display: none !important;
    }

    body {
        padding: 0;
        color: #000;
        background: #fff;
    }
}